# identity.md

## Organization Overview
- **Company Name:** LifeLoop
- **Mission:** To deliver a comprehensive senior living software platform that provides quality resident experiences, improves staff efficiency, and helps communities flourish, enabling older adults to live not just longer, but better.
- **Company Structure and Legal Entity:** It's Never 2 Late, LLC, DBA LifeLoop
- **Founded Date and Location:** Founded in 1999, with operations based in Greenwood Village, CO, USA.
- **Size and Scale:** Details forthcoming.

## Leadership & Team
- **Key Leadership Profiles and Roles:**
    - Jack York, Founder
    - Amy Johnson, Founder
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Details forthcoming.

## Operations & Structure
- **Business Model and Operational Approach:** LifeLoop operates as a leading provider of senior living software, offering a comprehensive platform designed to bridge proactive engagement and wellness, enhance resident experiences, and optimize staff efficiency within senior living communities.
- **Location(s) and Geographic Presence:** 5889 Greenwood Plaza Blvd Ste 210, Greenwood Village, CO 80111, USA.
- **Key Partnerships and Affiliations:** Affiliated with in2l.com (It's Never 2 Late).